SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
Amendment No. 9 to
REGISTRATION STATEMENT UNDER
THE SECURITIES ACT OF 1933
China Auto Rental Holdings Inc.
(Exact name of registrant as specified in its charter)
(Translation of Registrant's name into English)
(State or other jurisdiction of
incorporation or organization) 7510
(Primary Standard Industrial
Classification Code Number) Not Applicable
2F, Lead International Building
2A Zhonghuan South Road, Wangjing
Beijing, PRC 100102
(Address, including zip code, and telephone number, including area code, of registrant's principal executive offices)
Corporation Service Company
1180 Avenue of the Americas, Suite 210
New York, New York 10036-8401
(Name, address, including zip code, and telephone number, including area code, of agent for service)
David T. Zhang, Esq.
Fan Zhang, Esq.
Kirkland & Ellis International LLP
c/o 26/F, Gloucester Tower, The Landmark
15 Queen's Road Central
+852-3761-3318 James C. Lin, Esq.
Li He, Esq.
Davis Polk & Wardwell LLP
2201, China World Office 2
1 Jian Guo Men Wai Avenue
Beijing 100004, China
David Beckham Partners With China Auto Rental, His First Deal Since Retiring May 16
Published June 25, 2013 Font Size Resize Small Resize Normal Resize Large | Print | Share |
Chinese Super League partner IMG Worldwide announced a partnership between China Auto Rental and David Beckham. The deal was announced Monday as the retired footballer completed a visit to the country as CSL ambassador. It is Beckham's first sponsorship since announcing his retirement May 16 (IMG).
Along with sports legend David Beckham, China Auto Rental Chairman Lu Zhengyao recently announced the company's "cloud strategy" for car rentals.
China Auto Rental Holdings Inc, the country's largest vehicle leasing company by fleet size and revenue, recently announced its five-year strategy together with British soccer legend David Beckham.
Part of the plan is its "cloud strategy". The company has invested 70 million yuan ($11.3 million) so far this year alone to improve its information system and develop a cloud computing platform, said Lu Zhengyao, chairman of China Auto Rental.
The core of its cloud strategy is to use high-tech IT in fleet management, making it possible for clients to rent a car "anytime and anywhere", said Lu. "The strategy will create a new trend in solutions to meet both individual and corporate demand in China," he said.
The Beijing-based company also signed a multiyear partnership with Beckham, the soccer icon's first business partnership since he announced retirement from the sport on May 16.
"We are extremely pleased to have entered into this partnership with Beckham," said Lu. "Together our goal is to promote a healthy way of living."
The 38-year-old soccer legend said "China holds a special place in my heart".
"I have seen with my own eyes the joys and aspirations of this country during my multiple visits here.
"It is an honor to have established this partnership with a company as dynamic and innovative as China Auto Rental."
After five years of rapid development, it now leads the country's car rental industry in fleet size, network coverage and brand awareness.
It also established a partnership with global car rental company Hertz in April for comprehensive business cooperation.
China Auto Rental now operates in 66 major cities and 52 airports across the country with nearly 700 service outlets.
Legend Holdings, Hertz Corp and Warburg Pincus are the company's major shareholders.