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太興集團控股(太興飲食集團)專區 - 港股專區 - RealForum
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太興集團控股(太興飲食集團)專區 人氣: 5119 回覆: 23


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熱烈慶祝 痴峰終於坐監喇~
此廣告由舊會員所買。想在這裡下廣告嗎? 請按我
【明報專訊】太興飲食集團以往的電視廣告並不多,但適逢今年成立25周年,特別隆重其事,推出新一輯電視廣告。新廣告請來本地音樂創作人郭偉亮(Eric Kwok)演出,以「惡搞」電影《鐵甲奇俠》來製造反差和喜劇效果,居然吸引到報章娛樂版廣泛報道和網上大量點擊,成本效益甚高!
廣告一開始,是郭偉亮一副chok樣登場,聽電話、穿西裝、帶袖口鈕,然後駕着一部掛有My Hero車牌的名貴跑車出動。之後去到室內,他一面除下太陽眼鏡,一面向着單眼的Captain Hero,用流利英語說:「今次有咩事?又要我幫你哋拯救世界?」
拯救地球變飲冰鎮奶茶
這時Captain Hero突然用廣東話說:「講乜鬼英文吖!扮晒嘢!搵你嚟太興飲冰鎮奶茶,得唔得吖?」之後,他將一杯冰鎮奶茶推向郭偉亮。鏡頭再橫掃太興的一眾地道港式食品,由燒味拼盤、菠蘿咕嚕肉、鮑魚,到餐肉滑蛋公仔麵、秘製厚多士都有。最後,郭偉亮與Captain Hero背靠背站立,畫面出現「My Hero」和「太好味道」的大字。
喜劇效果 突出地道飲食文化
這個廣告由Uth Creative創作。很明顯,其意念是來自「惡搞」電影《鐵甲奇俠》(Iron Man)。由拯救地球這種世界大事,忽然間聊到飲冰鎮奶茶這港式產品,目的是要製造喜劇效果,以及突出太興的地道飲食文化。
郭偉亮和《鐵甲奇俠》主角羅拔唐尼外形相似,在娛樂版已講了好一段時間。據悉,為了令樣子更似羅拔唐尼,這次他還花了兩星期來留鬚。至於廣告中的另一主角Captain Hero,亦是「惡搞」《鋼鐵俠》中由森姆積遜飾演的神盾局局長。原來這個黑人名叫Ray C,也是音樂人。郭偉亮和對方認識已很久,這次他接下太興的廣告之後,得悉廣告中還有模仿神盾局局長的黑人角色,便力薦由Ray C演出。
網上點擊 3日近10萬
這個電視廣告星期一才推出,至昨晚9時多,其網上點擊次數已超過9.7萬,堪稱「刀仔鋸大樹」。而且,郭偉亮還上了多份報章的娛樂版,以及電視娛樂節目。在雅虎香港等入門網站,Eric Kwok還一度成為熱門搜尋字眼。
作為代言人,郭偉亮亦交足功課。因為他笑言,有時作曲苦無靈感,也會飲杯冰鎮奶茶;超級英雄和普通香港人一樣,要靠美食來「加油」。他又聲稱,欣賞太興不斷用心鑽研出品,將港式經典美饌重新演繹,帶來地道滋味云云。
太興飲食集團高級顧問陳淑芳則表示,當廣告公司提出由郭偉亮擔任主角,她們即時就同意了,還邀請對方出任太興的首任代言人。因為她們知道,《幸福摩天輪》和《囍帖街》等流行曲都是由郭偉亮作曲的,覺得他的本土原創形象,與太興不謀而合。而且,郭偉亮早前因為擔任電視歌唱節目《星夢傳奇》的評判,也為不少觀眾認識。
陳淑芳透露,未來還會邀請郭偉亮出席其他宣傳活動,甚至可能贊助其演唱會。

http://finance.sina.com.hk/news/-40-6496039/1.html
VA所有言論並不能視作要約、招攬、邀請、誘使、建議或推薦。VA亦無法保證留言內容的真確性及完整性。請運用個人獨立思考能力自行求証分析,閣下之個人投資一切賺蝕得失,概與VA無涉。投資涉及風險,股票價格可升可跌。 ~VA
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壹週刊1200期壹盤生意 - 太興老闆陳永安 點評蝕本茶餐廳

VA所有言論並不能視作要約、招攬、邀請、誘使、建議或推薦。VA亦無法保證留言內容的真確性及完整性。請運用個人獨立思考能力自行求証分析,閣下之個人投資一切賺蝕得失,概與VA無涉。投資涉及風險,股票價格可升可跌。 ~VA
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太興環球發展有限公司(Tai Hing Catering Group)是香港的一間連鎖港式餐廳集團,成立於1989年,由陳永安先生創立,第一間店子在香港島西灣河太安樓。
太興燒味的營運模式,近似其競爭對手大家樂、大快活及美心MX等港式快餐,不過形象上是燒味專家。太興燒味的後勤企業化,有中央生產、採購、品質管理、產品研究及發展、市務、內部審計及物流等。
集團於2006年起,發展茶餐廳新品牌「太興新世代」。集團旗下成員包括︰「靠得住」高級粥品店、「南燒北鍋」火鍋概念餐廳及「原味餐飲有限公司」。集團分店遍佈香港,以至北京、上海、杭州、瀋陽、濟南、天津、廣州、星加坡等城市。
2014年01月30日太興以6,680萬元買入荃灣眾安街13至19號瑞生樓地下B號舖,建築面積972方呎,呎價68,724元。旁邊的A號舖早年被太興燒味買入作分店之用,據悉太興將會打通兩舖,擴充營業。剛成交舖位的業主於1987年以2,698萬元買入,持貨達27年,賺3,982萬元。

http://zh.wikipedia.org/wiki/%E5%A4%AA%E8%88%88%E7%87%92%E5%91%B3
VA所有言論並不能視作要約、招攬、邀請、誘使、建議或推薦。VA亦無法保證留言內容的真確性及完整性。請運用個人獨立思考能力自行求証分析,閣下之個人投資一切賺蝕得失,概與VA無涉。投資涉及風險,股票價格可升可跌。 ~VA
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香港茶餐廳競爭愈來愈激烈,為了宣傳必須出奇制勝,就像以燒味及冰鎮奶茶聞名的太興集團,為慶祝成立25周年,找來創作歌手Eric Kwok(郭偉亮,前Swing樂隊成員,亦是歌手葉佩雯老公)做代言人,還落重本拍攝電視廣告。
凌通睇過Eric為太興拍攝的海報,明顯是模仿荷里活電影《鐵甲奇俠》(Iron Man),雖然Eric真的有幾分像該片男主角羅拔唐尼(Robert Downey Jr),但鐵甲奇俠是美國英雄,跟香港茶餐廳有什麼關係?
太興解釋,茶餐廳是本港的地道文化,Eric以英雄角色現身,其實想表達就算是超級英雄,亦與所有香港市民一樣,要有能量才有氣力拚搏。去年一直盛傳太興將繼翠華(1314)之後上市,今次斥重金請代言人拍廣告,或許意味好事近,不知翠華是否需要聘請代言人反擊?未知會否搞到《復仇者聯盟》咁大陣仗?

zero@hkej.com

http://hk.finance.yahoo.com/news ... F%AF-204400727.html
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太興 My Hero 太好味道
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Tired of bank IPOs? Food firms poised to spice up HKEx’s menu
Stock pickers may soon find fresh investment choices in restaurant operators and sauce maker looking to list on the city's exchange
PUBLISHED : Wednesday, 08 January, 2014, 10:43am
UPDATED : Thursday, 09 January, 2014, 5:03am

Investors bored with listings of mainland banks and technology firms in the past few years will soon find a new flavour in the Hong Kong stock market - several food and restaurant operators are queuing up to go public in the world's second-most sought-after listing destination after New York.

The first food company ready to launch an initial public offering is Lao Heng He, a historic mainland soya sauce and vinegar maker.

The company's brand can be traced back to the time of emperor Xianfeng of the Qing dynasty.

Bankers close to the deal told the South China Morning Post that Lao Heng He aimed to raise about US$150 million in the offering targeted for late this month. Macquarie is the lead bank for the deal.

Lao Heng He, based in Huzhou, Zhejiang province, is well-known for its high-quality sauces. Some of its top-end products sell up to 500 yuan (HK$640) per bottle and are often served at Chinese banquets at five-star hotels.

"Food safety is already a serious problem in China, so consumers are more cautious these days when they buy food or related products. Many will just go for renowned brands no matter how expensive," said one source. "Well-known brands mean high credibility."

Lao Heng He will not be alone in looking to list in Hong Kong. Several mainland and Hong Kong restaurants have drawn up plans to also come on the market in the coming months.

At least two Hong Kong restaurant chains - Tai Hing Roast Restaurant and Lei Garden Restaurant - have been in separate preliminary talks with investment banks for possible listing.

Tai Hing, famed for its roast pork and goose, was looking to raise about US$100 million in 2012 but shelved the plan partly because of a weak market environment at the time.

Lei Garden, which serves high-end Guangdong cuisines at its flagship branch at IFC Mall, was also looking to tap the stock market to fund its branch expansion, banking sources said.

The firm has not appointed an underwriter or determined the size of its possible flotation.

Tai Hing's major rival, Tsui Wah, went public in late 2012. The stock has gained more than 130 per cent since its debut, making competitors envious at Tsui Wah's success both in the restaurant business and the capital market.

Tsui Wah has expanded rapidly on the mainland since it went public, tapping a larger market beyond Hong Kong's seven million population.

The company's shares closed unchanged at HK$5.35 yesterday while the market rose 1.25 per cent.

Hong Kong's stock market has also been a magnet for foreign restaurant owners looking to raise funds. At least one foreign restaurant company, Huy Vietnam Group, is set to list on the Hong Kong stock exchange in the near future.

The largest restaurant chain in Vietnam recently announced it would open its first outlet in Hong Kong this year and then prepare for a stock offering by early next year.

Huy's ambition is to become the leading Vietnamese restaurant chain in the mainland, Hong Kong, Macau and Taiwan.

The company would "consider raising additional equity capital through a public listing of the company's shares on the main board of the Hong Kong stock exchange by early next year", said Dennis Nguyen, a vice-chairman of Huy Vietnam.

This article appeared in the South China Morning Post print edition as Food firms to add flavour to HK market

http://www.scmp.com/business/com ... ed-spice-hkexs-menu


Tai Hing Roast Restaurant, pictured here in 1998, is reportedly in preliminary talks for an IPO. Photo: Wan Kam-yan
VA所有言論並不能視作要約、招攬、邀請、誘使、建議或推薦。VA亦無法保證留言內容的真確性及完整性。請運用個人獨立思考能力自行求証分析,閣下之個人投資一切賺蝕得失,概與VA無涉。投資涉及風險,股票價格可升可跌。 ~VA
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《經濟通通訊社28日專訊》市場消息指,以港式燒味起家的太興飲食集團,已委聘交銀國
際安排上市事宜,目標今年內掛牌,初步計劃集資約1億美元(約7﹒8億元)。
  據其官網顯示,該集團目前還有7個副品牌,包括被選為米芝蓮推介食肆的「靠得住」、台
式餐廳「茶木」等。(ml)

http://www.etnet.com.hk/www/tc/s ... ETN280528162&page=1
Hate i Phone and Apple forever . ~200
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太興阿姐同機械人一齊炒牛河
https://www.facebook.com/smartyuenlong/videos/338263607022514/
Hate i Phone and Apple forever . ~200
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但個鑊都無火的, 快餐質素
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周日早上,佐敦太興女侍應發現店內有老鼠,分頭捕捉驅趕之際,其中一名「霸氣阿姐」竟一腳將老鼠踩死,令在場食客目瞪口呆。事後職員清潔現場,似沒事發生,食客如常進餐。

涉事太興分店位於佐敦白加士街66號新寶廣場地下,周日早上黎先生與太太光顧,兩人坐卡位,黎先生指他背對門口,突然聽到有人大叫,即見兩名女侍應一人手持托盤,另一人手持一長形夾,在店內捉老鼠;由於餐廳屬長形佈局,黎先生形容:「當時兩位女侍應追住隻老鼠,由長走廊追到入去餐廳尾,又由入面追返轉頭,食客見到咁都企晒起身睇。」

正當各人手忙腳亂捕捉老鼠之際,一名女侍應突然大腳一踩,踩住老鼠,她定神後鬆開腳,發現老鼠已被踩死。黎先生指阿姐霸氣十足,「嗰位阿姐將隻老鼠踩扁,另外嗰位阿姐仲踩多幾腳,老鼠尾都斷埋」。黎先生指最恐怖一幕,莫過於女侍應事後沒戴手套,只用膠袋將老鼠屍撿走,並用紙巾抹走血迹。職員事後亦有清潔現場,但黎擔心衞生問題。《蘋果》致電該店查詢,但有職員指事發時不在場,故不清楚事件。

https://hk.news.appledaily.com/l ... e/20190305/20626393
Hate i Phone and Apple forever . ~200
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上半年壓軸新股太興集團將於下周四(30日)起公開招股。市場消息指,太興上周已通過港交所(388)上市聆訊,雖然市場氣氛審慎,但投資者初步反應理想,故上市工作會火速進行,若一切順利,將於5月30日至6月4日公開招股,預計6月13日掛牌,集資高達10億港元,為近年集資規模最大的本地公司;保薦人為交銀國際。
按其發行25%股份計,太興集資將達10億元。若以估值上限計,太興掛牌後市值將達40億元,比翠華(1314)及大快活(052)高。
太興除旗艦品牌「太興」外,另有「茶木」、「靠得住」、「錦麗」等共八個品牌,共有191間餐廳,通常在兩至四個月內已達收支平衡。太興2018財年收入31.3億元,按年升12.8%;單計「太興」期內收入20.2億元,佔總收入64.7%。該集團第二大貢獻品牌為「茶木」。太興去年度賺3.04億元,按年升45.5%,純利率9.8%。
輝立證券企業融資經理陳英傑指,過去本地餐飲股招股及上市初期都有追捧,而太興為本港知名連鎖餐廳,相信在市況波動下仍會有散戶追捧,而且近期拆息回落,而孖展利率最新為1.98厘,對散戶有一定吸引力。

https://hk.finance.appledaily.co ... e/20190521/59626055
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有点害怕这只股成为第二个翠华。
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